How to analyze Audience Insights?

Modified on Fri, 15 Dec 2023 at 04:24 PM

The "My Audience" section on the Dashboard enables you to analyze your audience across all physical and digital channels. All interactions with your audience are automatically recorded and updated here. For instance, when someone completes a lead generation form on one of your Mini Pages or when you convert a Paper Business Card, it is saved as a Contact.

Upon accessing the Dashboard, you will initially see a brief summary of your audience. However, for a more comprehensive view, the "My Audience" menu contains two powerful sections that store extensive information about your audience. One of these sections is "Insights," which allows you to understand how each individual interacts with your contact information in various ways. Each number and title within Audience Insights provides precise details on how many people have interacted with specific elements of your contact, such as your email or Virtual Card, etc.

To access "Insights," follow these steps:

Click on the "My Audience" menu in the Dashboard's sidebar
Select "Insights"

Upon accessing the Insights dashboard, you will find three complementary sections that help you track the trends your audience is experiencing:

Audience Insights

This section offers a quick summary of all the audience trends and interactions they have had with your physical and digital channels.

Audience Engagement

Use this section to analyze and graphically filter the ways your content engages people.

To adjust the time frame displayed in the table, click on the three dots icon
Each colored word can be filtered to create a graphical representation or to remove specific items from the table, providing numerous filtering options
Hovering over the table will provide you with analytics based on both day and time

Audience Acquisition

This section explains how your audiences are converted into contacts.

Similar to Audience Engagement, you can adjust the time frame by clicking on the three dots icon
By clicking on any of the colored words, you can filter the selected phrase and graphically see how each person was converted into a contact.