The Dashboard's "My Audience" section allows you to analyze your audience across all physical and digital channels. All interactions with your audience will be created and updated automatically here. For example, if someone fills out a lead generation form on one of your Mini Pages or Converts a Paper Business Card, it will be saved as a Contact.
When you access the Dashboard, you will see a quick summary of your audience; however, to get a better look at it, do the following:
- Click "My Audience" in the Dashboard's sidebar
- You can access various analytics through the Audience Dashboard, including audience insights, engagement, acquisition, and total contacts.
On Audience Insights and Audience Engagement, you'll see how each person interacts with your information in various ways. Each number and title within Audience Insights will tell you exactly how many people have interacted with a specific part of your profile, such as your e-mail or Virtual Card.
Understanding Audience Engagement.
You can filter the ways your content engages people in this section.
- You can filter the time to be calculated by the table by clicking on the three dots icon
- Each colored word can be filtered out to have a graphic representation of it or to remove something specific from the table; there are numerous combinations possible
- Hovering the mouse within the table will provide you with analytics based on day and time
Understanding Audience Acquisition.
This section will explain how your audiences are being converted into contacts.
- You can filter the time to be calculated by the table by clicking on the three dots icon
- By clicking on any of the colored words, you will be able to filter the clicked phrase to the graphic and see from where each person was converted to a contact
Total Contacts.
The final section, "Total Contacts," will display every contact you have as an audience and provide you with information such as their phone number, e-mail address, or LinkedIn profile. Finally, by clicking Export to CRM, you can export a spreadsheet (xlsx format) containing all your contacts.
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