Understanding "My Audience" dashboard

Modified on Fri, 10 Mar 2023 at 06:51 PM

The Dashboard's "My Audience" section allows you to analyze your audience across all physical and digital channels. All interactions with your audience will be created and updated automatically here. For example, if someone fills out a lead generation form on one of your Mini Pages or Convert Paper Business Card, it will be saved as a Contact.

When you access the Dashboard, you will see a quick summary of your audience; however, to get a better look at it, do the following:

Click "My Audience" in the Dashboard's sidebar
You can access a variety of analytics by scrolling through the Audience Dashboard, including audience insights, engagement, acquisition, and total contacts.

On Audience Insights and Audience Engagement, you'll see how each person interacts with your information in various ways. Each number and title within Audience Insights will tell you exactly how many people have interacted with a specific part, such as your e-mail or your Virtual Card.

Understanding Audience Engagement.

You can filter the ways your content engages people in this section.

You can filter the time to be calculated by the table by clicking on the three dots icon
Each colored word can be filtered out to have a graphic representation of it or to remove something specific from the table; there are numerous combinations possible
Hovering the mouse within the table will provide you with analytics based on the day or time you are hovering

Understanding Audience Acquisition.

This section will provide information on how your audiences are converting into contacts.

You can filter the time to be calculated by the table by clicking on the three dots icon
By clicking on any of the colored words, you will be able to filter the clicked phrase to the graphic and see from where each person was converted to a contact

Total Contacts.

The final section, "Total Contacts," will display every contact you have as an audience and will provide you with information such as their phone number, e-mail address, or even their LinkedIn profile. Finally, by clicking on Export to CRM, you can export a spreadsheet (xlsx format) with all your contacts.